Content Optimization is an analytics dashboard that helps you analyze the usage of your content.
Here are some common questions you can answer with Content Optimization:
- Are employees viewing our essential content?
- Which communities are most popular?
- What is our most popular content?
- Is this content reaching the right audience?
- Was my content campaign successful?
- Who is using the intranet? (e.g., How are principals using the intranet? How do employees with over 20 years at the firm use the intranet? How does the San Francisco office use the intranet? Which employees are not using the intranet?)
- How do I identify underutilized content?
- Are employees using employee directories and profiles?
- Are employees using project directories and profiles?
Who has access to Content Optimization?
There are two groups that have access to Content Optimization:
- Global Administrators
- Users with Content Optimization permissions
When granting or reviewing permissions, please consider that Content Optimization provides sensitive data about your intranet and its users:
- Which communities exist on your intranet (including permissioned communities)
- What content exists on your intranet (including permissioned content)
- Private data about users, including what users viewed on the intranet and when they viewed it.
Most of this data is harmless, but here are two scenarios where this information could be misused:
- Scenario 1: You see that Jane Doe is looking at your pregnancy leave policy. What you do with this information, and who you share it with should be governed by your HR and management best practices.
- Scenario 2: John Smith is hosting a training session for his team. He asks his team to do some preparatory reading on the intranet before the session. He logs onto Content Optimization and learns that everyone completed the training except Michael Scott. He publicly shames Michael at the beginning of the training.
We suggest that you review your permissions and ensure that everyone with access to Content Optimization:
- Should in fact have access to this sensitive information, and
- Has been trained on the do’s and don’ts of using confidential information